Strategic partnership allows joint technologies to vastly enhance the ability of Philippines malls and retailers to fully digitalise their shopper campaigns with a clear online-to-offline (O2O) approach
Aimazing, the preferred retail data platform for mall management, has announced a strategic partnership with Philippines’ leading IT consulting and O2O marketing company, M2Cash, enabling Philippines malls and retailers to digitalise their shopper campaigns and create seamless engaging shopping experiences in physical retail stores.
The partnership gives malls and large retail chains in the Philippines the ability to provide a better user experience for consumer campaigns, streamline their back-end operations and provide clear visibility of campaign performance and ROI.
Retailers are looking for ways to future-proof their systems with the rapidly changing retail landscape as they used to face fragmented POS and manual systems for vouchers, draws and validation combined with high vulnerability to human error and fraud. The joint partnership enables large Philippines malls to leverage automation technologies and run a multitude of promotional campaigns concurrently, delivering a new user experience while significantly lowering costs and raising efficiency.
“As the retail experience continues to evolve, automation at scale has been proven in powering sales with a high gross merchandise value and bringing about proven cost savings,” said Jun Ting, Chief Executive Officer of Aimazing. “Our partnership with M2Cash marks another major milestone for Aimazing as we continue to push the arc in providing solutions for retailers, brands and shoppers through a highly personalised shopping experience in the Philippines. We have already seen clear visibility of real-time sales data and campaign results of the most successful shopping campaigns which are all as a result of a true omnichannel experience.”
Carrying out shopping campaigns such as the 11.11 shopping experience in a live, physical mall setting has proven to be difficult in the past due to lack of data, and expensive and time-consuming integration. Retail automation simplifies the manual processes and allows physical retail to operate with real-time intelligence, and run campaigns such as live shopping events. It also creates seamless customer experiences, such as instant earn-and-burn for mall loyalty points and instant carpark redemption. With Aimazing, the simple plug-and-play solution allows Philippines malls and retailers to easily track their offline transaction data and run their own promotional campaigns.
“We want to offer a compelling omnichannel experience – this joint partnership with Aimazing will take shopper engagement to the next level and build a strong digital ecosystem where both retailers and consumers can maximise their engagement. It is a win-win partnership for all parties involved just in time for the New Year as we gear up to drive footfall back into physical stores here in the Philippines,” said Chris Fong, CEO of M2Cash.
Digital trends in retail spurred by the pandemic have changed customers’ expectations of experience. Aimazing had opened the door to more opportunities in the Philippines with a recent digital raffle and rewards programme at Rockwell’s Power Plant Mall. The recent campaign saw sales at malls back to pre-pandemic levels, further creating an increase in active loyalty app users while significantly reducing customer service queues. In an ongoing campaign since August 2021, Aimazing will continue its partnership with the Philippines’ largest pharmaceutical brand, digitalising their promotional campaigns and automating their offerings.