UNIQLO Appoints Green Doraemon as Global Sustainability Ambassador

Famed cat-type robot character to engage in sustainability initiatives with LifeWear Special Ambassador Haruka Ayase and UNIQLO Global Brand Ambassadors

Global apparel retailer UNIQLO today announces that it has appointed “Doraemon” as its Global Sustainability Ambassador. The name of the green model of the internationally beloved blue Japanese manga and anime character is “Doraemon Sustainability Mode.” Presented with the UNIQLO logo also rendered in green, he will help convey the many ways in which UNIQLO materializes its sustainability message of “Changing our future through the power of clothing”.

“We are delighted to partner with Doraemon,” said Koji Yanai, Group Senior Executive Officer, Fast Retailing. “Over the past two decades, UNIQLO has undertaken numerous sustainability initiatives through business to contribute to a better, more sustainable world. We believe that the impact of the COVID-19 pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders in driving positive social change,” he added.

Commenting on the new partnership, Doraemon said, “Hi, everyone! I’m Doraemon and now I am Green! I’ll do my best as UNIQLO Global Sustainability Ambassador to help create a much brighter future! I want to work with you all, so we can make people everywhere more interested in the future of our world!”

Partnership with Doraemon

Doraemon hails from Japan and has become beloved by people of all ages, all around the world. UNIQLO similarly originated in Japan; the company has evolved over the years by providing quality apparel to people everywhere in keeping with its commitment to fostering social progress. As UNIQLO Global Sustainability Ambassador, Doraemon, who has traveled back in time, will help create a better future for the world by presenting the brand’s sustainability initiatives in fun and easily understandable ways. Rendering Doraemon and the UNIQLO logo green underscores the company’s determination to accelerate its sustainability efforts. Doraemon Sustainability Mode will feature in UNIQLO stores around the world, the brand websites, and other channels.

“As a LifeWear Special Ambassador, I am very happy to be involved in UNIQLO’s sustainability efforts. I too wish to learn together with everyone else and contribute, even if a few steps at a time, to a sustainable environment and society,” said Japanese actress Haruka Ayase.  

Doraemon joins Ms. Ayase and UNIQLO Global Brand Ambassadors Roger Federer, Kei Nishikori, Shingo Kunieda, Gordon Reid, Ayumu Hirano, and Adam Scott in taking UNIQLO’s sustainability initiatives forward.

Participation of Haruka Ayase and Global Brand Ambassadors in Sustainability Activities

LifeWear Special Ambassador Haruka Ayase is slated to participate with the character in the UNIQLO school outreach program for elementary, junior high and high school students in Japan, as the first step of her participation in UNIQLO’s sustainability efforts. The six UNIQLO Global Brand Ambassadors will also contribute to these endeavors through sport and by wearing everyday apparel incorporating environmentally friendly materials.

UNIQLO The Power of Clothing Logo

This version of the UNIQLO logo in green underscores a message of “Changing our future through the power of clothing” in conveying the company’s sustainability initiatives across various channels around the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

FASHION & WELLNESS

Raise Your Legs Challenge Elevates Awareness on Embracing Your Real Self

One of the most bankable celebrities, an award-winning actress of her generation, Jennylyn Mercado leads an unconventional campaign to promote authenticity and acceptance to one’s real splendor regardless of the shape, height, and skin color through a campaign named “Raise Your Legs Challenge.

Read More
BUSINESS & ENTERTAINMENT FASHION & WELLNESS

Meet and Greet with Mestiza Philippines’ Brand Ambassador Samantha Bernardo at #GandangMestiSAM Virtual Press Launch

It was a celebration of unified glow as Mestiza Philippines launched Samantha Bernardo as their new Brand Ambassador in a virtual press conference and a meet & greet with our friends from the media, bloggers, and influencers. Samantha truly showcased her glowing confidence by answering the questions from the guests who happily participated in the program’s games & gimmicks. Everyone had fun, good vibes, and enjoyed special gifts from Mestiza. 

Read More
FASHION & WELLNESS

Collaborating to strengthen One Health Education in Southeast Asia Chevron’s partnership with SEAOHUN

In January 2021, Chevron partnered with Southeast Asia One Health University Network (SEAOHUN) and other public agencies to increase health literacy and an understanding of the One Health approach, with the launch of a program called, “Strengthening One Health Education in Southeast Asia”.

Read More
WP2Social Auto Publish Powered By : XYZScripts.com