Haier Philippines reaffirmed its leadership in cooling innovation during its 2026 Dealer Conference and Product Launch, “Designed Beyond Expectation,” held at Shangri-La the Fort, Bonifacio Global City. The event brought together dealer partners from across the country to align on business strategies and highlight Haier’s expanding Air Conditioning Solutions (ACS) and Commercial Air Conditioning (CAC) portfolio.
Photo placement: Wide venue shot showing the stage and “Designed Beyond Expectation” backdrop.
The expanded 2026 ACS and CAC lineup took center stage, underscoring Haier’s continued investment in scalable, energy-efficient cooling solutions for both residential and commercial markets. Complementing the conference was a product exhibit featuring Haier’s latest innovations across televisions, refrigerators, washing machines, kitchen appliances, and water solutions.
Commercial Air Conditioning Takes Center Stage
Positioned as a key growth pillar for 2026, Haier Philippines highlighted its robust Commercial Air Conditioning (CAC) portfolio, designed to meet the demands of modern commercial environments. The lineup includes floor-standing units engineered for powerful airflow in large spaces, high-capacity chillers for centralized cooling, and the advanced MRV 5 DC Inverter system for flexible, multi-zone applications.
The MRV system features full DC inverter technology for enhanced energy efficiency, stable low-vibration performance, Smart Link wireless connectivity for simplified installation, dual electronic expansion valves for precise temperature control, and extended piping capabilities of up to 1,000 meters—making it ideal for high-rise and large-scale developments. Together, these solutions deliver reliable, customizable, and energy-efficient cooling for diverse commercial requirements.
Smart Residential Cooling Innovation
Strengthening its leadership in residential air conditioning, Haier introduced the UV Cool Smart Split-Type Air Conditioner, engineered to deliver intelligent performance and healthier indoor comfort. Equipped with UV-C Sterilization and Self Clean technology, the unit supports cleaner air circulation, while built-in Haier Smart Wi-Fi enables seamless remote control anytime, anywhere.
Powered by Inverter Plus technology with AI ECO mode, the UV Cool Smart series optimizes energy consumption without compromising cooling performance. Turbo Cool and Triple Airflow technology ensure faster and more balanced air distribution—ideal for modern Filipino homes.
Designed for Philippine operating conditions, the units feature anti-corrosion protection and a Hyper PCB system for enhanced durability. Available in capacities ranging from 1.0 HP to 2.5 HP, the UV Cool Smart series uses eco-friendly R32 refrigerant and carries 4- to 5-star DOE energy efficiency ratings.
Dealer-First Strategy and 2026 Commitments
Haier Philippines reaffirmed its dealer-first philosophy, anchored in a Servant Model management approach that prioritizes fast response times and strong nationwide partner support. For 2026, the company committed to further expanding its product portfolio and strengthening its service network to ensure faster support and deeper collaboration with dealer partners.
Accelerating Growth with a Shared Vision
Looking ahead, Haier Philippines outlined its ambition to lead the Philippine market, sustain strong growth in the coming years, and reinforce its position through continuous innovation and close dealer partnerships.
Closing the conference, Haier Philippines CEO Mr. Sun Liangjun described 2026 as a year of acceleration aligned with the company’s vision and event theme: “Together We Grow. Together We Lead.”
