Smart living took the spotlight in Sheridan as Haier Philippines partnered with Automatic Centre for the grand opening of the retailer’s newest store, a collaboration that brought innovation, style, and modern convenience closer to Filipino homes.
The launch was more than just a store opening; it was a celebration of how technology continues to transform everyday living. As the featured partner brand, Haier showcased its latest lineup of smart and energy-efficient appliances designed to fit seamlessly into contemporary lifestyles. From sleek refrigerators with intelligent cooling technology to advanced air conditioners built for comfort and efficiency, guests were given a firsthand look at how innovation meets practicality.
Media partners and attendees explored the thoughtfully designed retail space, where interactive displays and live product demonstrations highlighted Haier’s commitment to making home life simpler, smarter, and more enjoyable.
“For us at Haier, partnerships like this are about more than visibility; they’re about connection,” Patricio shared. “By working closely with Automatic Centre, we’re able to create spaces where consumers can truly experience our innovations. We want customers to see how our appliances fit into their lifestyles, how they save time, improve efficiency, and add real value at home. This collaboration strengthens our retail presence while reinforcing our commitment to making smart living accessible to more Filipino families.” said Angeli Patricio, Marketing Head of Haier Philippines.
Echoing this sentiment, Ms. Pearl of Automatic Centre emphasized the alignment between both brands.
“At Automatic Centre, our goal has always been to bring advanced technology, affordability, and accessibility to Filipino homes,” she said. “When we look at our partnership with Haier, the values are clearly aligned. Haier consistently delivers tech-forward solutions that respond to the evolving needs of modern families. We trust the quality of their products, and we believe in the innovation they bring to the market. This partnership allows us to confidently offer appliances that are reliable, high-performing, and designed with the future in mind.”
The event featured a ceremonial ribbon cutting, guided store tours, media interviews, and exclusive opening-day offers, creating an engaging and welcoming atmosphere for guests. Shoppers were able to see, touch, and experience the appliances up close, reinforcing the idea that smart living is no longer a luxury but a lifestyle choice within reach.
Through this partnership, Haier and Automatic Centre demonstrated how global innovation and local retail expertise can come together to elevate the way Filipinos experience their homes,one smart solution at a time.
