“Tara!” is a familiar Filipino colloquial expression meaning “Come on!”, “Let’s go!”, or “Join me!”, it embodies the warmth, spontaneity, and shared spirit of exploration that define Filipino travel. Drawing inspiration from this simple yet powerful phrase, Megaworld Hotels & Resorts (MHR) named its newest campaign TARA! (Travel Away & Reignite Adventure) as a heartfelt call for Filipinos to travel more often, explore deeper, and reconnect with the destinations through affordable stays and value-driven travel experiences.
The campaign was officially unveiled during a media launch held at Hotel Lucky Chinatown on July 6, 2026, attended by members of the travel and lifestyle media and content creators. Following the launch, guests embarked on a curated Binondo Food Crawl, showcasing Manila’s vibrant culinary heritage and demonstrating how meaningful travel experiences can begin within one’s own city.
Newly appointed Undersecretary Stanley Ng of the Department of Tourism graced the event and recognized MHR’s initiative and how it is deeply aligned with the department’s “Discover More to Love” campaign, which encourages Filipinos to experience more of Philippine destinations.
“This campaign reflects our shared belief with the Department of Tourism that domestic tourism remains one of the strongest drivers of a resilient and sustainable tourism industry,” said Cleofe Albiso, Managing Director of Megaworld Hotels & Resorts. “Every local trip supports livelihoods, celebrates our culture, and creates meaningful economic opportunities for communities across the country. Through TARA!, we hope to make discovering more to love about the Philippines easier, more accessible, and ultimately more rewarding for every Filipino.”
As the Philippines’ largest hotel operator with 16 hotels and more than 9,000 room keys across Metro Manila, Batangas, Boracay, Cebu, and Iloilo, MHR offers travelers more ways to rediscover the country through TARA!.
“TARA! is not just another hotel room promotion. It is an invitation for Filipinos to rediscover the incredible destinations we already have, from the heritage streets of Manila and Iloilo to the pristine beaches of Boracay and Cebu to the cool escapes of Batangas. With thousands of room keys across our portfolio, we are creating more opportunities for travelers to explore different parts of the country while enjoying the warmth of our Sampaguita brand of service wherever they go,” Loleth So, Group Commercial Director of Megaworld Hotels & Resorts, said.
Participating hotels feature promotional rates starting at Php 3,800, with room-only offers available at Belmont Hotel Manila, Savoy Hotel Manila, Grand Westside Hotel, Kingsford Hotel Manila, Richmonde Hotel Iloilo, Belmont Hotel Iloilo, and Mercure Mactan Cebu. Guests looking for stays with breakfast can enjoy the same local rate at Hotel Lucky Chinatown, Chancellor Hotel Boracay, Belmont Hotel Boracay, Savoy Hotel Boracay, Richmonde Hotel Ortigas, and Savoy Hotel Mactan, while Eastwood Richmonde Hotel and Twin Lakes Hotel are available from Php 5,800.
Running from June 17 to November 29, 2026, with stays valid until November 30, 2026, guests may contact their preferred participating hotel directly or make their reservation through the property website using the promotional code TARAMHR.
The TARA campaign comes at a time when domestic tourism continues to demonstrate remarkable resilience powering the country’s travel industry. According to the Department of Tourism, domestic travel generated PHP3.26 trillion in tourism spending last year, reflecting a 3 percent increase from PHP3.16 trillion in 2024. TARA! serves as a timely reminder that there is always more to discover, more to experience, and indeed, more to love in the Philippines.
