Arsenal and TCL, a global leader in consumer electronics, have announced the expansion of their partnership into a multi-year global agreement. Building on a successful regional collaboration since 2023, TCL will now become Arsenal’s Official Global Consumer Electronics Partner, further strengthening the connection with supporters across international markets.
Arsenal and TCL began working together in 2023 as regional partners focused on the UK, Middle East, and Africa. As Global Partner, TCL will take the partnership to new markets, deepening the connection with Arsenal supporters around the world.
The partnership builds on two years of impactful content and engagement with supporters, aligned to the brands’ shared values of progress, innovation, and excellence.
Following on from the Inspire Greatness activation, supporters can expect further storytelling through the partnership, including men’s first team player and newly appointed TCL ambassador, Bukayo Saka as well as with our UEFA Women’s Champions League winning women’s team as the partnership encompasses both men’s and women’s first teams.
Arsenal’s flagship matchday show, Live from N5 will also see TCL product integration, further connecting and engaging with the club’s global supporter-base.
Arsenal men’s first team will travel to Singapore and Hong Kong for their pre-season tour this summer, the latter being home to TCL’s global headquarters – allowing the club to engage and activate with supporters, bringing unique experiences and content to local markets.
Highlights of the partnership to date include:
- Last year’s ‘Go Big with TCL’ digital video commercial starring Bukayo Saka, Gabriel Jesus and Mo Elneny, promoting the TCL XL TV collection. See here.
- ‘Inspire Greatness’ DVC with Mikel Merino, Declan Rice and Ben White – TCL and Arsenal connecting to inspire communities on and off the pitch. More details can be found here.
- A Meet and Greet with players in Dubai during warm weather training for TCL customers and Arsenal supporters.
- Arsenal legend Robert Pires’ visit to TCL trade exhibit at IFA Berlin in 2023, the world’s largest home innovation and tech event.
- Last year Invincibles defender Martin Keown was also a special guest at TCL’s regional product launch in Turkey – speaking to guests and TCL staff.
Juliet Slot, Chief Commercial Officer at Arsenal said: “We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together.”
TCL CEO Peter Chen said: “We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion.
As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world.”
