SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026
“At SM Supermalls, we believe meaningful marketing starts with understanding people,” said Joaquin L. San Agustin, SM Supermalls Executive Vice President for Marketing. “Whether we’re celebrating local culture, learning from our customers, or opening new spaces that serve communities, our goal has always been to create experiences that genuinely resonate. These recognitions inspire us to continue creating programs that are relevant, purposeful, and meaningful for every Filipino.”
Read MoreSM Prime joins DILG in launching nationwide Unified 911 for Resilience campaign
“At SM, we believe that resilience is a shared responsibility. Building safer, more prepared communities requires the government, businesses, and citizens to work together toward a common purpose,” said SM Supermalls Vice President for Operations Junias M. Eusebio.
Read MoreSM for MSMEs Strengthens Support for Women Entrepreneurs
Recognizing the vital role women play in driving entrepreneurship and local economic growth, SM Supermalls, through SM for MSMEs, continues to strengthen its support for women-led enterprises through its partnership with WomenBizPH. This August, the Women Strong Network Hybrid Trade Fairs will bring together inspiring women entrepreneurs at SM Megamall and SM City Cebu, with succeeding activations at SM City Lucena and SM City Zamboanga.
Read MoreThe New ‘My SM’: How the Filipino Consumer Is Redefining the Mall Experience
“Filipinos kept showing up for family, passions, and the moments that matter,” said Steven Tan, President of SM Supermalls. “SM remained a trusted constant, creating more ways to celebrate, connect, play, and discover, while evolving alongside how Filipinos now live. That is the heart of ‘My SM’ – evolving alongside our customers so every mall feels personal, inclusive, and built around what they love most.”
Read MoreSM Expands ‘Green Recycling Machine’ Network to Boost Nationwide Recycling
SM Cares, through the SM Green Movement, has partnered with recycling technology company Sparklo to deploy SM Green Recycling Machines to 30 SM Supermalls across the country. Through the nationwide deployment across SM’s network of most-loved malls, responsible waste disposal becomes easier, more engaging, and more rewarding for mallgoers.
Read MoreSM Little Stars Crowns Its First-Ever Grand Shining and Dazzling Stars
From thousands of hopefuls across Luzon, Visayas, and Mindanao, thirty of the country’s brightest young dreamers took center stage at the SM Little Stars 2026 Grand Finals. Captivating the audience at the SM Mall of Asia Music Hall, the finalists showcased exceptional talent and charm in a nationwide celebration of Filipino youth. More than a talent search, the annual competition highlights SM Supermalls’ commitment to discovering and nurturing limitless potential from every corner of the Philippines as these children embrace the biggest stage of their young lives.
Read MoreThe Blackout Zone: SM Cares, CHED Turn Experience Into Understanding
“Sometimes, understanding begins when we are willing to step outside what is familiar,” said Richard V. Caluyo, Senior Assistant Vice President for SM Cares. “By bringing The Blackout Zone closer to schools and the academic community, we hope to inspire young people and educators to help build learning environments where every person feels seen, respected, and included.”
Read MoreSave This For Your Next SM Supermalls Run in the Metro!
If you’re always on the lookout for what’s new, you’re in the right place! And yes, we’re sure you saw the photo above…the most-awaited tumbler brand now officially made its way to the Philippines!
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Haier, turns Abenson Greenhills Flagship Store into a ‘Home of Possibilities’
“Our goal is to introduce Haier’s latest innovations to more Filipino consumers and strengthen our partnership with Abenson. We want to offer products that combined quality, smart technology, and good value, while making everyday life easier and more convenient for Filipino families”, said Mr. Zhang Yong, Haier Philippines Sales Director.
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The Real Magic Is About to Unfold: HONOR Magic V6 Takes the Spotlight on August 24
“With the HONOR Magic V6, we’re bringing together intelligent AI experiences, powerful performance, and durability designed for everyday demands. We’re excited for Filipinos to discover what’s beyond the fold on August 24,” said HONOR Philippines Vice President Stephen Cheng.
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