Palawan ProtekTODO, the microinsurance division of the Palawan Group of Companies, advocates for a comprehensive approach to fire safety by integrating proactive prevention with robust financial protection. In observance of Fire Prevention Month, the ProtekTODO Fire 99 program offers critical financial support for residential fire damage and accidental death. For a premium of only Php 99, policyholders receive up to Php 30,000 in fire cash assistance and an accidental death benefit of up to Php 10,000, providing an accessible and dependable safety net for Filipino families.
In a media briefing held to foster fire prevention education and financial preparedness, Palawan ProtekTODO Fire 99 was presented as a product that provides Filipinos with the tools and support to protect their homes and recover after a fire. The product reflects the brand’s promise of “Patingi-tingi ang Presyo pero Todo ang Benepisyo.” During the briefing, a claimant also shared her experience of how this insurance helped her family rebuild after a fire broke out in Addition Hills, Mandaluyong. An example of how the Palawan Group of Companies treats its sukis as real people who deserve genuine support, not just numbers.
Lisa Castro-Sabado, Chief Business Development Officer of the Palawan Group, reflected on the impact of combining prevention with protection: “A fire can change everything a family has worked for in an instant. It can take their home, their belongings, and the sense of security they have built over the years. With ProtekTODO Fire 99, families can access affordable and reliable support that helps them recover from the immediate aftermath, rebuild their homes, and restore their daily lives. It gives families the confidence and hope they need to face the future, knowing they are not alone in rebuilding what fire has taken from them.”
Recent data underscore the urgency of the campaign. In the National Capital Region alone, the Comparative Fire Incident Report of the Bureau of Fire Protection National Capital Region (BFP–NCR) recorded 3,565 fire incidents across Metro Manila. The top three causes were electrical connections, smoking, and open-flame cooking, showing how routine household activities can quickly become serious hazards when proper safety measures are not followed. These statistics highlight the importance of both prevention and financial support for affected families.
According to Gladwin Abram So, REMT, PhD, Fire Marshal of the Association of Volunteer Fire Chiefs and Firefighters of the Philippines Inc., increasing public awareness is crucial to reducing fire risks. He explained that many common causes of fires, such as faulty electrical connections and unattended appliances, are largely preventable when people are properly informed and consistently practice basic safety measures. Strengthening fire safety education at home and in communities can significantly lower the number of incidents and help protect more lives, while having reliable fire insurance also provides an added layer of protection for families when emergencies occur.
Bernard Kaibigan, Chief Marketing Officer of Palawan Group, shared: “ProtekTODO Fire 99 is built on the belief that every Filipino family deserves protection and peace of mind. Our initiative is designed to make insurance simple, accessible, and meaningful, so that when crises strike, families are supported, not alone. It’s about empowering communities to take proactive steps toward safety, security, and resilience, because no one should face life’s unexpected challenges without a safety net.”
As Fire Prevention Month continues, Palawan ProtekTODO urges Filipino families to stay proactive. Practicing fire-safe habits at home, such as checking electrical connections and monitoring cooking, can prevent disasters before they happen. Exploring financial protection options like ProtekTODO Fire 99 ensures families can recover quickly if a fire occurs. By combining prevention education with tangible support, Palawan ProtekTODO strengthens family resilience and protects both homes and treasured memories. Families can gain confidence, hope, and peace of mind knowing they are supported by a partner committed to their safety and recovery.
For families who want to stay protected and prepared, ProtekTODO Fire 99 is available at Palawan Pawnshop–Palawan Express Pera Padala branches nationwide and online via the PalawanPay app, Lazada, and Shopee. Through prevention, awareness, and affordable protection, Palawan ProtekTODO continues to make safety more accessible for every Filipino family.
