Haier Philippines and Abenson transformed the Abenson Greenhills Flagship Store in San Juan into a “Home of Possibilities,” bringing together smart home innovations, interactive experiences, category KOLs, and live entertainment highlighted by a special performance from Yeng Constantino, all in one afternoon designed around the way Filipino families live today.
Rather than presenting appliances as stand-alone products, the launch showed how technology can fit naturally into everyday routines — from keeping food fresher and cooling rooms more intelligently to simplifying laundry, creating a bigger entertainment experience and making home cooking more versatile.
Freshness took the spotlight with the Haier Horizon Refrigerator, designed with advanced technologies that help preserve food quality and freshness. Pure Space Ice keeps the ice-making system separate from other compartments for cleaner, odor-free ice and water, while NutriBank uses magnetic control to help keep meat fresh for up to five times longer. ABT Pro also helps eliminate up to 99.99% of bacteria and odors, supporting a cleaner refrigerator environment while preserving the natural taste and freshness of food.
Home cooling became more intuitive with Haier’s AI Voice Air Conditioner. Voice control, AI Eco, UVC Sterilization, Wi-Fi Control and I-FEEL are designed to make comfort easier to manage while helping the system respond more intelligently to changing cooling needs.
For laundry, Haier introduced the Iris Top Load Washing Machine, featuring Double Drive Technology for a tangle-free wash that helps protect garments and reduce fabric twisting. Its Essence Wash system premixes water and detergent for faster, more efficient cleaning, while Fresh Air Deodorization keeps laundry fresh for up to 12 hours after the cycle. The Scent+ feature enhances and preserves fabric softener fragrance for a longer-lasting fresh scent. Powered by a durable Direct Motion Motor, Iris delivers powerful cleaning with convenient everyday fabric care.
Entertainment took center stage with Haier’s 100-inch Mini LED TV, bringing a larger-than-life viewing experience to the home. Powered by UltraSense AI, the TV intelligently optimizes picture and sound based on content and viewing conditions. Its expansive 4K Mini LED display, ultra-smooth 144Hz refresh rate, HDR10+, Google TV, hands-free voice control, and Audio Powered by KEF come together to deliver an immersive cinematic experience—whether for blockbuster movies, live sports, gaming, or everyday streaming.
In the kitchen, Haier’s Cooking Range highlighted flexible cooking through its AirFrying Function, convection assistance and multiple burner options, giving home cooks more ways to prepare everyday meals while balancing convenience and safety.
The launch extended beyond the product displays. Category KOLs brought the appliances to life through demonstrations and lifestyle interactions, while a Haier x PBA basketball arcade experience added a playful, high-energy element for guests. A special live musical performance capped the experience with an entertainment highlight for media, partners and VIP guests.
“Our goal is to introduce Haier’s latest innovations to more Filipino consumers and strengthen our partnership with Abenson. We want to offer products that combined quality, smart technology, and good value, while making everyday life easier and more convenient for Filipino families”, said Mr. Zhang Yong, Haier Philippines Sales Director.
For Haier and Abenson, the event reaffirmed a strong partnership built on a shared goal: bringing better home experiences to Filipino families. By combining Abenson’s “Bringing the good life to every Filipino home” with Haier’s “Home of Possibilities,” both brands continue to make smart and innovative living more accessible.
