Make the ads you want to see at Cannes Lions with David Guerrero

How do you filter out 90% of crap ideas and come up with ads that people actually want to see? That’s what David Guerrero, Creative Chairman of BBDO Guerrero will address in his upcoming talk at this year’s Cannes Lions Festival of Creativity, on Tuesday, 21st June, 11:30 AM – 12:00NN (GMT+2), at the Meet-ups Space, Palais II, and he wants your take on – “The Ad You Want To See”.

Inspired by Toni Morrison’s advice that “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it,” David Guerrero says that “People in agencies sometimes feel passive about their roles, but in reality clients want us to bring our beliefs into what we do.”

To arrive at solutions that are surprising however, you need to accept Sturgeon’s Law that “90% of everything is crap,” and be prepared to go through a lot of it. The upside is that 10% of everything isn’t crap and that will help you get ideas to where you want them.

With examples from tourism, personal care, fake news and fast food David shows how giving people the opportunity to express their ideas about the world – and sometimes showing them things they didn’t know they wanted to see – can make for ads that make a difference.

So – what is the ad you want to see? What do you care about most and how do you think it could come to life? Head to Twitter or Instagram and use the #TheAdIWantToSee for a chance to be included at David’s presentation at the Cannes Lions Festival of Creativity on Tuesday, 21st June. As a bonus, David will be offering some talk attendees the chance to get a pre-release copy of his new book, “You Have to Go Through A Lot of Cr*p to Get a Good Idea,” which will be published by Milflores Publishing in September.

Leave a Reply

Your email address will not be published. Required fields are marked *

Dead Man Walking


Now on its 9th season, the opera program of the Cultural Center of the Philippines (CCP) presents seven classic operas – Der Rosenkavalier by Richard Strauss,  Nabucco by Giuseppe Verdi, Carmen by Georges Bizet, X: The Life and All Times of Malcolm X by Anthony Davis, La Forza del Destino by Giuseppe Verdi, La Rondine by Giacomo Puccini, and Dead Man Walking by Jake Heggie. 

Read More

Infinix Joins Shopee’s $100 Million Milestone Brand Partners

Infinix, the trendy tech brand crafted for young consumers, proudly announces its induction into Shopee’s $100 Million Milestone Brand Partners Club in 2024. This esteemed award recognizes Infinix’s outstanding achievement in surpassing a total sales revenue of over $100 million on the Shopee platform, in conjunction with Shopee Brands Summit 2024.

Read More
Tabernacle Choir

Celebrated Broadway Actress Lea Salonga to Join The Tabernacle Choir on Tour of Hope to the Philippines

Acclaimed Broadway singer and actress Lea Salonga will be the featured guest artist on the Tabernacle Choir at Temple Squares tour to the Philippines. This is the second stop on the Choirs world tour of Hope and the first visit by the Choir to the Philippines.

Read More
WP2Social Auto Publish Powered By :