Financial education for everyone: Tala Philippines extends TALAkayan’s reach in promoting financial literacy

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Tala Philippines executives (L-R) Charisse Alvarez, President & Head of Finance; Patrick Yoder, SVP for Credit (Tala); Arianne Ferrer, External Affairs Director; Missy Santos, Marketing Director; and Moritz Gastl, General Manager lead special seed planting ceremony during TALAkayan, signifying Tala’s promise to nurture Filipinos’ dreams and financial growth.

TALAkayan, an award-winning series of financial education workshops, is the pioneering initiative of Tala Philippines in its mission to enhance financial literacy for the global majority. Implemented in partnership with Empower and Transform (EAT), the program aims to equip Filipinos with knowledge on the basics of personal finance and money management.

Tala Philippines is further expanding the reach and impact of TALAkayan by rolling out educational digital content that is practical and easy to understand from its successful workshop series. This is part of its efforts to make financial education even more accessible and share the value of financial education and literacy to Filipinos. Every week, a new video will be uploaded on Tala Philippines’ social media platforms that covers topics from viral saving challenges and everyday inflation hacks to understanding credit score and investing.

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Executives of Tala Philippines and Salve Ibañez pictured with members of the media, bloggers and influencers who joined the TALAkayan financial education workshop. This award-winning initiative is Tala’s response to the need for enhanced financial literacy in the country.

The financial literacy video series was launched during a special TALAkayan workshop conducted on July 8, 2025. Bloggers, influencers, and media practitioners participated in the interactive session led by financial guru Salve Ibañez who expounded on the concepts of goal setting, saving and budgeting, debt management, differentiating between good and bad debt, calculating one’s net-worth, retirement planning, and investing, and the importance of these in improving financial health.

At the end of the workshop, she stressed how anyone can greatly benefit from having access and knowledge about personal finance, and applying it in their day-to-day lives. This is the message Tala Philippines wants to bring out through the TALAkayan workshops and the video series—financial education is for everyone, no matter what age, occupation, gender or background you may have. It is a valuable tool that can impact lives for the better.

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“You are not defined by when you started in your financial journey, but the steps you take to achieve progress,” Salve added.

To date more than 1,200 participants from various sectors, including microentrepreneurs, factory workers, 4Ps graduates, OFWs, jeepney drivers, and farmers, have already been engaged across 13 TALAkayan workshops. These were held in various locations in Metro Manila, Laguna, Quezon Province, Nueva Ecija, and Singapore.

“Our goal with the TALAkayan workshops and video series is to make financial education more accessible to many. Money management and other related concepts aren’t usually taught in schools but it’s fundamental in leveling the playing field and giving everyone a fair shot despite the inequalities we may face every day,” said Missy Santos, Marketing Director of Tala Philippines.

Tala provides the global majority with the equal opportunity to grow, both financially and personally, and transform their lives for the better by making financial services, particularly credit, more accessible and promoting financial literacy.

Learn more about Tala by visiting tala.ph and downloading the official Tala app.

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