No stopping the party with home-based celebrations supplier C’est Ça

From choosing and customizing the creative gift package to delivery, C’est Ca took everything online partnered with Converge fiber broadband connection to do so.

With the online marketplace competition heating up in 2015, Toons Canoy knew he had to keep up for his business to prosper. The entrepreneur and owner of C’est Ça Gifts decided to bring the business online and create a virtual store that can easily reach his target customers. Just like other SMEs within this niche sector, the shop adopted a multimodal way of selling their products wherein a digital and traditional approach was implemented.

Despite bringing the business online, the pandemic greatly affected the business. Being stuck to the confines of their homes gave people a few reasons to celebrate. Similar to other businesses that are not considered as an essential need, the three-decade-old gift shop struggled with staying viable for the people during the strict lockdown.

“Losing two months of business alone has been very difficult. We struggled to keep everything together due to the big blow to our sales,” said Toons, who also mentioned that corporate events used to draw in huge sales for the business. “In order to continue supporting ourselves and our employees, we knew that we had to do whatever it takes for the business to move forward and survive.”

Toons Canoy, entrepreneur and owner of C’est ça explains that their 34-year old gift shop had to embrace digitization quickly in order to survive the pandemic.

Due to the conditions brought about by the pandemic, C’est Ça had to quickly adapt a more holistic approach in digitizing the whole business procedure. The business had to pivot and digitally transform the process of finances, marketing, logistics and the like.

“The pandemic pushed my brother and I to make necessary changes. We had to double down with our web developer to improve our website and social media assets in order to push for ads across various online platforms. We aspire to ensure that the journey of our customer with our business would be as seamless as possible,” Toons shared.

C’est Ça took every opportunity to improve its online business, from customizing the most creative gift packages to providing more options for delivery. While doing so, they had to choose the best broadband connection.

“Our experience with Converge has been great for us. Their fiber technology has made us feel even more connected in this pandemic and it has helped us get back on our feet. We’re very grateful to Converge for giving us the best experience as they continue to support other small businesses as well,” Toons said.

With C’est Ça’s enhanced online presence and new marketing strategies, they have opened new doors of possibilities for the shop.

By partnering with Converge, C’est ça was able to expand its market base and became a provider of choice for celebrations to more customers online.

“It was a completely different market with completely different purchasing behaviours. We were fortunate enough to gain a new following online wherein people continued to refer us to family and friends. The promotions our customers shared on social media allowed the business to stay afloat even during the pandemic,” he added.

Converge offers small and medium enterprises affordable broadband plans through FlexiBiz Daytime which gives an option to double the speeds at either during peak hours of the business’ operations.. These plans offer speeds up to 300 Mbps

“We recognize the struggle of SMEs to stay afloat during the pandemic. As they comprise 99% of all Philippine businesses, we believe it’s our duty to lend them a helping hand at this time, through economical and cost-effective broadband solutions, for them to still be able to reach their customers,” said Chief Operations Officer Jesus C. Romero.

For more information on C’est Ça, visit https://cestcagifts.ph/ or follow them on Facebook and Instagram (@cestcagiftsPH). To know more about Converge, visit www.convergeict.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

Enchanted Kingdom
BUSINESS & ENTERTAINMENT TRAVEL & LEISURE

Enchanted Kingdom treats Filipinos with magic and family fun at Eldar’s Easter Adventure

Enchanted Kingdom, the first and only world-class theme park in the Philippines, introduces yet another magical twist to the classic tradition of egg hunting at Eldar’s Easter Adventure on April 20, Sunday.

Read More
Twin Lakes Hotel
TECHNOLOGY BUSINESS & ENTERTAINMENT

Last-minute Plans? Egg-scape at Twin Lakes Hotel This Easter

This Lenten season, Twin Lakes Hotel welcomes families, couples, and solo travelers alike to embark on a meaningful stay away from the city. Nestled in the cool highlands with breathtaking views of Taal Lake, the serene sanctuary offers the perfect setting to pause, reflect, and recharge. Take the chance to slow down, breathe deeply, and reconnect—with yourself, with loved ones, and with the beauty of the moment.

Read More
Seda Manila Bay
TRAVEL & LEISURE BUSINESS & ENTERTAINMENT FOOD & DRINKS

Seda Manila Bay Blasts Off An Out-of-this-world Easter Celebration With “Galactic Egg-venture”

This Easter, Seda Manila Bay embarks on an extraordinary journey beyond the universe with “Galactic Egg-Venture,” a cosmic-themed Easter celebration happening on Saturday, April 19, 2025. Families and their young space cadets are in for a stellar afternoon filled with intergalactic fun and surprises.

Read More
WP2Social Auto Publish Powered By : XYZScripts.com