Beyond Hotel Sales: Recognizing Leadership That Moves Tourism Forward

Kingsford Hotel Manila’s Dulce Amor Sy recognized as Outstanding Sales and Marketing Leader at 12th Virtus Awards

Kingsford Hotel Manila
From left: Margarita “Margie” Munsayac, HSMA Chair; Ma. Celeste B. Romualdo, HSMA Director of Membership; Socrates “Sonny” Alvaro, Managing Director of Megaworld Global Hotels and Resorts; Dulce Amor Sy, Director of Sales and Marketing of Kingsford Hotel Manila; Anna Liza Vergara, Managing Director of Megaworld Global Hotels and Resorts; Blanca Calilung-Mercado, President and Chief Operating Officer of The Manila Times; and Loleth G. So, HSMA President – during the awarding of the Outstanding Sales & Marketing Leader category.

Going beyond her role and finding more ways to showcase Philippine destinations and creating more reasons for people to travel around the Philippines, Dulce Amor Sy, Director of Sales and Marketing of Kingsford Hotel Manila, was named Outstanding Sales and Marketing Leader at the 12th Virtus Awards organized by the Hotel Sales and Marketing Association (HSMA) Philippines.

Her passion and commitment reflect the values of Megaworld Global Hotels & Resorts’ culture, Circle of Happiness, which emphasizes love for self, work, family, country, and God. MGHR encourages its people to find purpose in what they do and go beyond hotel operations.

HSMA recognized her contributions beyond commercial success, including her work in promoting the destination where her hotel is located and her active role in local tourism. The judges also highlighted her resilience, passion, results-driven approach, and ability to bring together vision, expertise, and influence to inspire people and move organizations forward.

Kingsford Hotel Manila
From left: Saymoure Pelayo, Senior Sales Manager – Kingsford Hotel Manila and finalist in the Outstanding Sales & Marketing Manager category; Dulce Amor Sy, Director of Sales and Marketing Kingsford Hotel Manila and recipient of the Outstanding Sales & Marketing Leader award; and Patricia Aiel Apeña, Reservations Associate at Kingsford Hotel Manila and finalist in the Sales Associate category.

“Our roles go beyond our teams and our organizations. We also have a responsibility to champion our destinations and the Philippine tourism industry. Beyond Filipino hospitality, we must find more ways to showcase what our destinations have to offer and create more reasons for international travelers to visit the Philippines and experience our hotels,” Sy shared in her acceptance speech.

Meanwhile, emerging talents from Kingsford Hotel Manila were also nominated in various categories. Patricia Aiel Apeña, Reservations Associate, was nominated in the Sales Associate category, while Saymoure Pelayo, Senior Sales Manager, was nominated for Outstanding Sales and Marketing Manager.

Kingsford Hotel Manila
The Megaworld Global Hotels and Resorts team celebrates its finalists at the 12th Virtus Awards.

Organized annually by HSMA Philippines in partnership with the Department of Tourism and the Tourism Promotions Board, the Virtus Awards recognize excellence among sales and marketing professionals who contribute to the Philippine hospitality industry.

As part of Megaworld Global Hotels and Resorts, Kingsford Hotel Manila continues to serve business and leisure travelers in Entertainment City in Parañaque. Through its people and their shared commitment to service, the hotel recognizes that lasting success comes not only from individual accomplishments but also from the teams and talent that move the industry forward.

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