Entrepreneur and first-time author Nico Bolzico proudly presented his book ‘Bullied Husbands Club, The Manual’ at the Lazada Headquarters last December 5. The event was attended by esteemed guests, celebrity pals, and a number of members of the Bullied Husband’s Club.
Before the book’s launch, Bolzico sought a reliable platform for the book’s distribution and promotion. Lazada, one of Southeast Asia’s largest e-commerce platforms, emerged as the perfect partner. This harmonious alliance between BHCM’s core beliefs and Lazada’s vision propelled Bolzico to entrust the company with his book, aiming for a widespread global release.
Bolzico, navigating the ropes as a new Lazada seller, actively immersed himself in the learning process. He lauded Lazada’s robust support system for budding entrepreneurs, embracing dedicated onboarding teams, a suite of tools, and a user-friendly real-time dashboard. This comprehensive support framework significantly facilitated Bolzico’s journey, especially as a first-time entrepreneur navigating the industry.
Lazada’s Category Head for Mother & Baby Joey Bienvenida echoed BHCM’s alignment with LazMom’s core values, underscoring the significance of valuing women. LazMom, renowned for its wide array of competitively-priced mother and baby products, echoes the principles advocated by ‘Bullied Husbands Club’. They extend exclusive deals and benefits through its LazMom Club membership.
Bolzico’s motivation for writing the book emanated from his profound belief in the pillars of love, respect, and freedom in relationships, inspired by his wife Solenn Heussaff and daughters Thylane and Maëlys.
‘Bullied Husbands Club’ sprang from Bolzico’s playful portrayals of the “bullied husband” in Instagram videos, birthing the evolution of the #BulliedHusbandsClub. This multi-year project, conceived during the pandemic, materialized through the collaborative synergy of Natasha Barbeyto-Castaño for copywriting and Geral Pingol for illustrations. Bolzico described the manual as a compendium of 50 essential articles, tailored for respectful and loving members, aiming to enhance Wifezilla’s happiness and harmonize relationships.
Lazada’s pivotal role in distributing the book underscores its commitment to embodying shared values and supporting entrepreneur-authors in advocating their causes. The collaboration with Bolzico amplifies the celebration of women through ‘Bullied Husbands Club, The Manual’. Angel Ramiro, Chief Operating Officer at Lazada, expressed his excitement about the partnership, stating, “we are excited to celebrate with Nico, strengthen our partnership, and spread joy, hope, and happiness to those around us.”
‘Bullied Husbands Club, The Manual’ is exclusively available on Lazada for P249. Get your copies here: https://s.lazada.com.ph/s.8bfdx
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