Power couple named as new brand ambassadors
Global innovation leader Lenovo is partnering with multi-hyphenates Solenn Heussaff and Nico Bolzico to showcase how there’s a Yoga device made “For All of Us.” Known for their quirky personas and thriving careers both within and outside entertainment, the duo embodies the uncompromising flexibility and performance of Yoga notebooks that cater to practically every kind of personality or profession.
“Lenovo’s Yoga ‘For All of Us’ campaign celebrates people’s uniqueness and how this particular line of our devices is designed to easily adapt to any situation and fit the users’ needs. Solenn and Nico are stylish, ambitious, and inventive, and these are qualities and principles that we integrate within our Yoga devices. With this project, we hope to inspire fans and customers to be as bold and unapologetic in their pursuit of excellence,” said Michael Ngan, Lenovo Philippines President and General Manager.
Launched globally last year, the Yoga “For All of Us” campaign highlights humanity’s unique traits – both the positive and the negative – and pairs them with Yoga’s innovative technology to allow people to perform to their fullest potential. It celebrates innate attributes that Yoga notebooks spark further among users such as creativity and resourcefulness, while at the same time supports human flaws such as impatience and forgetfulness with its purposeful design. This is a stark contrast from usual campaigns that only revolve around achievements, and people can see all of this unfold by following Solenn and Nico’s journey as they go through their dynamic lives with their Yoga notebooks in hand.
“I love how authentic and different Lenovo’s Yoga For All of Us campaign is as it’s not afraid to celebrate both our feats and flaws as humans. I love taking care of things for my family, but I also make mistakes, having to juggle a lot of things in being a mother and with my career. It’s the same with Nico as well. However, making mistakes is just normal and it’s in these moments that we learn and grow. I love how Lenovo focuses on that and we’re grateful for the opportunity to inspire others as our genuine and true selves,” said Solenn.