A striking white-and-red running shoe has been making frequent appearances across Metro Manila’s running routes lately. From early morning recovery runs and run club meetups to marathon training sessions, the silhouette has quietly become a familiar sight among runners of all levels.
Now officially unveiled, the PUMA Deviate Pure NITRO™ in the White-Ultra Red colorway is the shoe behind the buzz.
The Deviate Pure NITRO™ is built around PUMA’s signature NITROFOAM™ technology, a nitrogen-infused foam that delivers lightweight cushioning and responsive energy return, helping runners stay comfortable and supported across longer distances.
Early wearers, including runner Mawe Duque, have already started putting the Deviate Pure NITRO™ through different training conditions. Duque recently tested the Deviate Pure NITRO™ on pavement and shared his experience on social media. “It’s [Deviate Pure NITRO™] more stable than my life!” Duque shared. “My recovery runs have reached double-digit territory. It’s getting deep. No turning back now!” Also caught up in the hype is local running personality Kelby Uy, who is quickly logging his early miles in the new release. Confirming the shoe’s reliability, he simply called it the “best running shoe for daily runs.”
Hybrid athlete Don Aguilos of ProjectFlex is preparing for marathons in the Deviate Pure NITRO™. “No breaks needed, thanks to its true-to-size fit and soft, comfortable ride. PUMAGRIP never disappoints,” Aguilos said, noting the immediate physical benefits.
Performance Coach Louie Chuaquico of fitness gym LOKAL Active highlighted the shoe’s versatility across different training styles. “What I love about the Deviate Pure is how well-rounded it is,” Chuaquico explained. “You get cushioning, pop, and amazing grip. What really sets it apart from other non-carbon-plated shoes is its lateral stability.”
With its breathable engineered mesh upper and durable PUMAGRIP rubber outsole that delivers maximum multi-surface traction, the Deviate Pure NITRO™ is built to keep up with every run and across a variety of terrains and conditions.
Ready to experience a different side of speed? The Deviate Pure NITRO™ in PUMA White-Ultra Red retails for PHP 8,000 and is now available on PUMA.com and select PUMA stores. Visit PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to learn more.
