P&G Philippines’ Downy wins 4 PANATA Brand Building Awards

Procter & Gamble Philippines’ Downy brand bagged multiple awards in the recently concluded prestigious Philippine Association of National Advertisers (PANA) PANAta Brand Building Awards 2021.

Launched in November 2020, Downy’s Bahayrus campaign was recognized as the Gold Awardee in People’s Choice for Excellence in Brand Positioning, and as the Bronze Awardee for Excellence in Marketing Innovation. Meanwhile, the Downy x BTS collaboration campaign also bagged the Bronze Award for the Gawad Pandayon Creative Effectiveness category.  Finally, Downy’s Brand Director, Mariel Chavez, the woman leading the brand’s effective campaigns which grew the business over the pandemic, was also recognized by the industry as the PANA Brand Builder of the Year.

Downy’s Brand Director, Mariel Chavez

“We are humbly honoured by the recognition from the Philippine Association of National Advertisers. It is a testament to P&G’s commitment to consumers and how the Downy team kept pushing the limits despite pandemic headwinds. These awards recognize the P&G brand building excellence and will be our inspiration to keep innovating, delighting, and serving the needs of consumers in the country,” said Chavez.

The PANAta Awards, with “Hilaraya” as this year’s theme, is the country’s premiere brand building awards body which recognizes effective marketing communication campaigns that responsibly build brands, grow business and help communities.

Leave a Reply

Your email address will not be published. Required fields are marked *

TCL CoolPro
BUSINESS & ENTERTAINMENT HOME & LIVING TECHNOLOGY

Beat the Heat, Win Big: Play TCL’s Feelin’ FreshIN’ Game Now!

TCL, a leading brand in consumer electronics, is making the summer season more awesome with its ‘Feelin’ FreshIN’ Online Game. Now is the best time to show your FreshIN spirit and get a chance to bring home the ultimate cooling companion, the newest TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner!

Read More
TCL
TECHNOLOGY BUSINESS & ENTERTAINMENT HOME & LIVING

Introducing the Future of Cooling: TCL CoolPro | FreshIN 2.0, Breathe+, Live Cool Air Conditioner Sets New Standards for Comfort and Healthier Lifestyle

In line with its 24th year celebration, TCL, a leading consumer electronics brand and one of the world’s top two TV brands, recently revealed the newest and most innovative Air Conditioner to date dubbed as TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner in a media launch event held at the Orchard Ballroom, Ascott Hotel BGC.

Read More
TCL
HOME & LIVING BUSINESS & ENTERTAINMENT TECHNOLOGY

The New Era of Freshness has arrived! Welcome TCL CoolPro | FreshIN 2.0 Inverter Air Conditioner is here to stay!

TCL, a leading consumer electronics brand and one of the world’s top two TV brands, is happy to announce that the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool ‘Inverter Air Conditioner is finally available. Get ready to experience the invigorating comfort of breathable freshness with the latest innovation.

Read More
WP2Social Auto Publish Powered By : XYZScripts.com